Social Partnerships

We work in several ways to implement and promote our social responsibility, mainly by leveraging our network’s daily interactions with the branches customers and the community

Collaborate with Michal Sela Forum

On the month of March 2022, as part of the International Women’s Month, we began to collaborate with Michal Sela Forum. As part of this collaboration, we donated to Michal Sela Forum more than million nis.

The MSF represents a revolutionary way of combating domestic violence through innovation and technological solutions. We promote out-of-the-box thinking, personal entrepreneurship, public awareness, and responsibility. The goal of Michal Sela Forum is zero murdered women. (From Michal Sela Forum site).

Some of our donation was directed to “The Michal Sela Canines” project, which provides life-saving guard dogs to women under high-risk threat.

Placing defibrillators outside the branches

in 2019, the first defibrillator was placed as part of our important collaboration with Maayan Zussman, who lost her partner Dr. Oren Zussman , and with Magen David Adom. As part of this collaboration 15 defibrillators were placed outside branches nationwide. The location of the devices outside the branch allows for lifesaving use even when the branch is inactive.

ADI cards

We offer our customers the option of signing an ADI organ donor cards, which can be found in boxes placed at the branches.

Community time

We allocate “community time” to non-profit organizations, allowing them to use our plasma screen TVs in the branches, free of charge

For more information, please contact Noam Gdalyahu, our Social Responsibility Manager and accessibility coordinator at Noamgd@aroma.co.il