Environmental responsibility

Our activities

We are constantly exploring practical and creative methods to reduce our paper and plastic usage

• We take action in order to reduce plastic use by various means. In recent years, we have switched to using salad bowls made partially of plant-based biodegradable material.In addition,we have switched to serving our cold beverages in chilled glass cups, reducing both plastic waste and single-use straws
• In addition,we encourage our customers to bring their own mugs, also by giving discount on their order, in order to both raise awareness and reduce the environmental impact of single-use cups.
• We have been using recycled paper products for years – napkins, beverage carriers and take-away bags. Recently, we have stopped using placemats in all branches, which has significantly reduced our paper waste.
• In all branches, we provide boxes for collecting batteries, which are transferred to proper disposal of electronic waste.

For about a decade, organic waste has been disposed of separately at our Ella Valley factories (which includes the roasting house, bakery, and fresh fruit factory) in cooperation with the “Good Energy Initiative”. Every day, approximately two tons of organic waste is produced, all of which is transported for biological recovery via animal feeding. This initiative eliminates unnecessary air pollution of transportation of the waste to landfills in the Negev, and in particular, eliminates GHG emissions of waste within the landfill itself. In addition, animal feed via organic waste usage eliminates the need for production and transportation of industrial animal feed mixtures.

 To submit more environmentally-friendly ideas and suggestions, please contact Noam Gdalyahu at Noamgd@aroma.co.il